I help startups turn complex technology into simple, human-centered experiences.
I build. I create. I inspire.
Poof! I make magic.
Brand and Product Experience Design.
Formant
Designing the bridge between humans and robots
Redefined the brand and product experience for an AI-driven robotics platform, shaping how humans connect with intelligent machines through data, design, and storytelling.
OasisWorks
Unifying automation through human-centered design
Built the brand and product design for a distributed automation framework from the ground up, creating a unified ecosystem that connected complex systems through human-centered clarity.
Punchcut
Crafting the future of digital interaction
Collaborated with global brands to design next-generation digital interfaces across automotive, mobile, and connected devices, shaping the future of user interaction and motion systems.
Na.util.us
Imagining intelligent vision beneath the waves
Explored a speculative AR interface for divers, envisioning how early AI and wearable computing could enhance underwater exploration through real-time data and intelligent recognition.
School Messenger
Simplifying communication through design
Redesigned a mobile communication platform for schools, combining approachable branding with a modern visual system to make parent–school engagement simple, friendly, and effective.
Zazzle
Desigzing personalization for the creative marketplace
Designed and prototyped Zazzle’s customization experience, defining how users personalize products through intuitive, interactive design tools that make creativity accessible to everyone.
Scuba Diver’s Log
Exploring creativity with oceanic bubbles
A personal motion design project visualizing my global dive adventures through 3D storytelling exploration and play.
Coffee in Ethiopia
Capturing the birthplace of coffee through story
A documentary-style brand film created on location in Ethiopia, exploring the people, rituals, and heritage behind the world’s original coffee culture.
AcousticPixel
Expanding photography into interactive storytelling
A self-initiated travel journal that transformed panoramic photography into an immersive, interactive experience combining design, motion, and emotion.