OasisWorks

OasisWorks created a distributed automation framework for managing the full life cycle of integrated hardware and software at the edge. As Director of UX, I built the product and brand experience from the ground up—leading everything from interface design and brand identity to motion graphics and marketing storytelling.

Acting as a one-person design team, I defined a cohesive system that unified complex infrastructure into a simple, intuitive, and visually elevated experience. The result was a platform that merged deep engineering with accessible design, making advanced automation feel human and scalable.

01

Building the Brand

Defined the OasisWorks brand identity from scratch, creating a visual language that reflected precision, modularity, and trust. The design system extended across product, marketing, and motion, ensuring a seamless story at every touchpoint.

02

Designing the Platform

Led product design for a highly technical automation platform, transforming complex engineering data into clear, actionable interfaces. Focused on usability, scalability, and visual hierarchy to support both operators and executives.

03

Marketing

Created motion graphics and marketing materials to communicate the product’s capabilities and vision. Used animation to simplify technical narratives and bring the brand’s dynamic energy to life.

04

A Unified Experience

By connecting product, brand, and marketing under a single visual framework, I helped OasisWorks present a consistent, human-centered vision of automation, bridging deep technology and design craftsmanship in one ecosystem.

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