Formant F3 Platform Redesign
Formant F3 is a robotics orchestration platform that brings robot operations, telemetry, and analytics together into one cohesive system.
As part of the product design team, I helped evolve the Formant platform into what became F3, a more intuitive, modular, and enterprise-ready interface that helps robotics teams visualize performance, act on data, and manage fleets at scale.
My focus was on usability, navigation, and the development of a modular design framework that supported analytics, teleoperation, and enterprise integrations, all while setting the foundation for future intelligent features.
Client
Formant
Project Date
2023-2025
Category
Product Design · Prototypes · UI/UX · Visual Experience Design · Web

01
Challenge
Before the redesign, the Formant platform was powerful but difficult to use. The interface felt dense, designed primarily for engineers who already understood the data. For many users, that made basic tasks like finding insights or connecting multiple robots harder than they needed to be.
Our challenge was to simplify without stripping away functionality. We needed to make the platform approachable for operators and managers, while still providing the depth engineers required.
Through research and user mapping, we identified three main personas:
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Operators who needed quick visibility into robot status and issues.
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Engineers who relied on deep telemetry and performance data.
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Fleet Managers who wanted a broader view of operations and long-term trends.
This understanding shaped our approach to create a flexible interface that could adapt to each role, showing the right information at the right time.

02
Design Approach
The redesign was built around a simple idea: clarity through modularity.
We introduced a unified top navigation that made it easier to move between key areas like Teleoperation, Dashboards, and Analytics. Then we designed what became the core of the new system: the rectangle framework. Each rectangle acts as a modular data block that can hold charts, metrics, video feeds, or logs. Users can arrange these blocks however they need, building dashboards that reflect their specific workflows.
The design process began with low-fidelity sketches and storyboards that explored how operators and engineers would move through the system. We mapped out user journeys, defined key interactions, and created wireframes to test early navigation patterns. These explorations evolved into structured layouts and mid-fidelity prototypes, where we validated hierarchy, density, and usability before applying the final visual design.
Working closely with engineers, I helped document components and patterns that evolved into a shared design system in Figma, built with Tailwind and ShadCN UI for scalability.

03
Analytics
One of the most transformative parts of the redesign was the analytics experience. I led the design that turned raw telemetry into clear, visual stories about robot behavior. Users could compare performance across different environments, track events over time, and quickly spot anomalies before they became bigger issues.
By organizing the data into digestible visual patterns, analytics went from something intimidating to something approachable. The result was a workflow that made complex data actionable, allowing teams to make faster, more confident decisions about their robots.

04
AI Intelligence Layer
As part of early research, we explored how to bring intelligence into the platform in a way that felt natural, not intrusive. Instead of building a separate “AI feature,” we looked for ways to weave intelligence into the existing workflow. Some of the ideas we tested included contextual recommendations, predictive alerts, and data summaries that highlighted trends users might otherwise miss. These explorations later informed what became Formant Intelligence, the current evolution of the platform that surfaces insights automatically and helps users optimize performance without adding extra complexity.

05
Enterprise Integrations
F3’s modular structure also made it possible to support enterprise clients who needed their own branded environments. We worked with SoftBank Robotics and other enterprise partners to extend the core platform into custom portals that could manage multiple robot types within one unified experience. These white-labeled deployments used the same foundation as F3 but were customized for each organization’s operational needs and branding. The result was a platform that could scale across industries, giving enterprise clients the power of Formant’s technology without losing their own identity.

06
Outcome and Impact
The redesign made F3 feel simpler, faster, and more connected. Navigation became intuitive, giving users a clear path through teleoperation, dashboards, and analytics without losing sight of the bigger picture. The modular design system made it easy to build dashboards from reusable templates, which sped up setup time and helped teams adapt their workflows on the fly.
Reported outcomes publicly shared by Formant:
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60% reduction in downtime
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8× increase in robot utilization
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72% faster rollouts and system integrations
